Citadel, a doctor electronic advertising and marketing firm, introduces a broadened search engine optimization service for cosmetic surgeons, concentrating on online visibility, client engagement, and technique development. Lauren’s focus on ROI and interest for discovering the critical information that change projects from excellent to wonderful consist of creating a grand range multivariate examination framework making use of fractional factorial analysis for understanding ROI potential in fortress surgeon digital marketing media across Pfizer Rx brand names within the Pfizer for Living portfolio, and creating an estimate strategy for predicting ROI prior to media investment.

A 25-year expert in the medical care marketing and advertising space, Tracey started her occupation as an agency account person for a variety of pharma brands and later led the marketing effort to launch a first-of-its kind website in the glasses and eyecare area.

He leads a team of media strategy, media planning, media acquiring and media execution specialists that collaboratively make sure that campaign objectives are achieved in order to optimize roi and involvements. Lauren’s job in electronic and media started in the 90’s, just as electronic became a viable advertising and marketing channel.

While at Underscore, she spent three years educating Online search engine Advertising and marketing at the WSE College in Krakow. One of her favorites memories of working at Underscore was years earlier, when they identified exactly how to map Nielsen data to Yahoo’s target market base and show out ROI from electronic media to retail purchase.