Exploring the Most Popular Vape E-Liquid Brands in the UK
The UK vaping scene has grown rapidly over the last decade, transforming from a niche community into a mainstream market. As a result, e-liquid brands have evolved, offering a wide variety of flavours, nicotine strengths, and blends to cater to every type of vaper. Whether you’re new to vaping or a seasoned cloud chaser, choosing the right e-liquid brand can make all the difference in your experience.
Let’s explore some of the most popular vape e-liquid brands in the UK that have gained the trust and loyalty of vapers across the country.
1. Vampire Vape
Founded in the UK, Vampire Vape has become a household name among British vapers. Best known for its legendary Heisenberg and Pinkman flavours, this brand delivers consistent quality with bold, unique profiles. Vampire Vape offers a wide range of e-liquids, including freebase nicotine, nic salts, and shortfills.
Why it’s popular:
Strong, recognisable flavours
Excellent throat hit
Consistent quality and UK manufacturing standards
Perfect for: Vapers who enjoy fruity or menthol-heavy e-liquids with a strong flavour punch.
2. Dinner Lady
Dinner Lady made waves with its Lemon Tart flavour, which remains one of the most beloved dessert vapes in the UK. Based in Blackburn, this brand offers both nostalgic and innovative flavours across various formats like nicotine salts, shortfills, and disposables.
Why it’s popular:
Award-winning dessert flavours
Smooth vape and excellent vapour production
Stylish branding and wide distribution
Perfect for: Vapers with a sweet tooth who love rich, indulgent profiles.
3. IVG (I Vape Great)
IVG has built a global reputation, but its roots are firmly British. Known for bold and vibrant flavours such as Bubblegum Millions, Rainbow Blast, and Summer Blaze, IVG caters to every flavour category, from candy to tobacco.
Why it’s popular:
Extensive flavour range
Available in salts, 50/50s, and shortfills
Premium quality and global appeal
Perfect for: Vapers looking for exciting, punchy flavours with lots of variety.
4. Nasty Juice
Though originally a Malaysian brand, Nasty Juice has gained immense popularity in the UK and is widely stocked across British vape stores. It offers exotic fruit blends with a cool twist, and its ASAP Grape, Cush Man, and Slow Blow flavours have won fans worldwide.
Why it’s popular:
Unique tropical flavours
Eye-catching branding and packaging
Available in nic salts and shortfills
Perfect for: Those who enjoy bold, fruity flavours with a cooling menthol hit.
5. Riot Squad
With its distinctive bullet-shaped bottles and bold branding, Riot Squad has earned a loyal fanbase in the UK. Its Hybrid Nicotine formula—a blend of freebase and nic salts—offers the best of both worlds in terms of throat hit and nicotine absorption.
Why it’s popular:
Hybrid nic formula for smooth yet satisfying vaping
Striking flavours like Pink Grenade and Blue Burst
UK-manufactured and TPD compliant
Perfect for: Vapers who want a solid hit without compromising on smoothness.
7. Pukka Juice
Pukka Juice specialises in punchy fruit flavours with a cool finish. Launched in 2017, it has quickly gained traction among UK vapers looking for vibrant, refreshing profiles. Flavours like Blaze, Tropical, and Blackcurrant have made a strong impression.
Why it’s popular:
Strong, clean fruit blends
Available in salts, 50/50, and shortfills
Consistent and refreshing vaping experience
Perfect for: Vapers who love fruity e-liquids with an icy kick.
8. Twelve Monkeys (UK edition)
While Twelve Monkeys is Canadian in origin, its UK edition is tailored for TPD compliance and widely appreciated across Britain. Known for tropical and layered flavours like Mangabeys and Kanzi, it’s a premium brand with high VG content ideal for sub-ohm vaping.
Why it’s popular:
Complex, premium fruit blends
Excellent for cloud production
Smooth vape with great depth of flavour
Perfect for: Sub-ohm vapers who want top-tier flavour performance.
What Makes a Brand Popular in the UK?
The UK vape market is unique in its regulation and consumer preference. TPD-compliance, consistent quality, and bold yet balanced flavours are some of the biggest factors behind a brand’s success. Popular brands also offer multiple formats (nic salts, pod kits shortfills, 50/50) to suit different vaping devices and user needs.
Final Thoughts
With so many options out there, finding your favourite e-liquid brand in the UK can be overwhelming but it’s also part of the fun. Whether you’re after rich dessert flavours, fruity bursts, menthol freshness, or something more traditional, there’s a trusted brand to match your preferences. If you’re just starting out, trying sample packs or smaller bottles is a great way to explore without committing to a full-size bottle. And always make sure you’re purchasing from reputable UK retailers to ensure product authenticity and safety.
