The Uncomfortable Truth About Workplace Development Programs
Professional development training. Two words that make most staff eyes glaze over faster than a Monday morning safety briefing.
After nearly two decades designing training programs from Cairns to Melbourne, and here’s what nobody wants to admit: roughly three quarters of workplace training delivers zero lasting change. It’s not the trainers or materials that fail, it’s the complete lack of follow through.
Recently saw a retail chain invest $41,000 in leadership workshops. Professional trainers, branded notebooks, even catered lunches. Six months down the track, nothing had changed : same complaints, same turnover, same dysfunction.
But here’s where it gets interesting.
Companies that see real change from training do something completely different. They’re not booking motivational speakers or sending staff to industry events. They’ve discovered something both simple and amazing.
Look at how Bunnings approaches staff development – it’s not academic workshops about customer service. It’s hands-on learning with real equipment and real situations. Messy, direct, practical stuff.
Traditional training approaches work for theoretical knowledge, not practical workplace capabilities. You dont become a chef by studying recipes. You learn by working alongside someone who knows what they’re doing until you can do it yourself.
Here’s my controversial opinion that’ll probably irritate half the training industry: formal qualifications are overvalued for most workplace skills. Worked with a team leader in Perth – left school at 15 but could develop people faster than anyone with formal qualifications. Why? Because he understood that people learn by doing, not by listening.
What drives me mad is training designed by consultants who’ve never worked in the actual industry. People who confuse knowing about something with actually being able to do it.
Wrong.
Leadership – real leadership, not the stuff you read about in Harvard Business Review – is difficult, contextual, and deeply personal. It’s about reading people, understanding politics, knowing when to push and when to back off. You can’t learn that in a classroom.
Had this revelation about five years back when l was running a communication skills workshop for a mining company up in Queensland. Spent two days teaching active listening skills, conflict resolution strategies, all the textbook stuff. Workers were engaged, took notes, asked good questions.
Six weeks later, nothing had changed. Identical conflicts during handovers, unchanged dynamics between departments, ongoing issues with information flow.
That failure taught me something fundamental about how people actually learn.
Everything changed when l began observing the real workplace environment. What l discovered were structural problems: insufficient break areas for team discussions, conflicting priorities from different managers, and time pressure that made proper communication impossible.
Teaching skills was pointless when the environment prevented their application.
This is why l’ve become obsessed with what l call “embedded development” instead of traditional training. Instead of pulling people out of their work environment to learn theoretical skills, you embed the learning directly into their actual work.
Example: instead of a customer service training course, have your best customer service person mentor new staff while they’re actually dealing with real customers. Swap classroom project management training for hands on involvement in actual project delivery.
The outcomes are totally transformed. Individuals pick up skills rapidly and use them consistently because the learning happens in their real work environment
The barrier to this method is simple: good employees must dedicate time to teaching instead of just delivering their own results. Returns manifest in long-term skill improvements, not immediate training ROI calculations.
Finance directors resist this method because it’s difficult to quantify and hard to explain to executives who prefer concrete training metrics.
On the topic of measurement, most training evaluation systems are completely useless. End of course feedback forms asking participants to score their experience are meaningless. People always give positive scores because they’ve been entertained, engaged, and given a change of pace. That provides zero information about whether any behaviour will actually shift.
Meaningful evaluation involves tracking long-term behavioural shifts, performance improvements, and new problem-solving methods.
Most companies don’t do this kind of follow-up because it’s more work and because they’re scared of what they might find out about their training investments.
l can’t stand cookie cutter training courses designed to work across every industry. You know the ones : “Leadership Excellence for All Industries” or “Communication Mastery for Every Workplace.”
Bollocks.
Restaurant supervisors deal with entirely different pressures than office managers. The communication skills needed for managing staff on a construction site are different to those needed for managing graphic designers in an agency.
Context matters. Industry matters. Company culture matters.
Outstanding development programs are always industry-specific, situation-relevant, and immediately usable. It solves authentic workplace issues that staff deal with regularly.
Dealt with a factory in the Hunter Valley battling ongoing quality challenges. Rather than enrolling team leaders in standard quality training, they hired a former Ford quality specialist to coach staff on-site for twelve weeks.
Not for classroom sessions or classroom training, but to work the actual production floor and solve real problems as they occurred.
Defect reduction was both quick and permanent. Because people learned by doing, with an expert right there to guide them through the difficult reality of putting in place change in their particular environment.
That’s not scalable across thousands of employees, which is why most companies don’t do it. But it works.
Here’s another controversial truth: most people don’t actually want to develop professionally. They’re happy to perform their role, receive their salary, and concentrate on personal time. Professional development often feels like extra work that benefits the company more than it benefits them.
Successful training accepts this basic human preference. They position learning as improving current capabilities rather than adding new responsibilities.
Take Bunnings – their staff training isn’t about “developing leadership potential” or “building communication excellence.” It’s about understanding what you’re selling so you can genuinely assist people. It’s relevant, instantly applicable, and improves day-to-day work performance.
This is development that actually makes a difference.
But we keep designing programs as if everyone’s desperately keen to climb the corporate ladder and become a better version of themselves through structured learning experiences.
The reality is different – people mainly want to feel capable and learn shortcuts that simplify their workload.
This leads to my last observation about scheduling. Training typically occurs during peak pressure periods when staff are buried with regular responsibilities.
Then management wonders why staff seem resistant to development opportunities.
Smart organisations schedule training during slower business cycles or genuinely decrease other responsibilities during development periods.
Groundbreaking thinking, obviously.
Genuine professional growth has nothing to do with training attendance, qualifications, or program metrics. It’s about establishing conditions where capability growth occurs naturally through support, stretch opportunities, and relevant learning.
The rest is just pricey window dressing.

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