10 Must-Do Marketing Moves for Hospitality Suppliers in Australia

Introduction: Why Marketing for Hotel Vendors Isn’t Just Optional – It’s Essential

In the fast-paced, cutthroat world of hospitality, having a solid marketing game plan isn’t just helpful—it’s your bread and butter. If you’re a hotel supplier looking to boost visibility, forge meaningful partnerships, and drive sales, then buckle up. Whether you’re supplying tech, amenities, wellness programs, or booking systems, your marketing approach can either make you the vendor hoteliers can’t stop talking about—or one they forget.

At Emersion Wellness, we’ve spent years working alongside some of Australia’s top hospitality names. From the glitz of Sydney’s five-star spots to the outback resorts reinventing wellness, we’ve helped vendors of all stripes grow smarter and sell better. This guide delivers 10 powerful and practical marketing strategies that’ll help you break through the noise and build lasting connections with hotels. It’s all about telling the right story, building trust, and using every tool in your kit.

1. Craft a Brand Story That Stands Out

Every hotel is trying to create a guest experience that wows. So, what’s your role in that vision? Your marketing success starts with telling a cracking good story—one that highlights how your service or product plugs into their goals.

Tell the Tale:

Don’t just say what you offer—share how you make hotel operations smoother, guests happier, and bottom lines fatter.
Tailor that story for different sectors—luxury resorts care about prestige, while motels are more about function and cost.

Show, Don’t Just Tell:

Case in point: A client of ours who implemented our wellness package saw their guest satisfaction rise by 10% and spa bookings increase by 20% in just 90 days. Those numbers tell a story better than any slogan can.

2. Use Content to Become a Trusted Industry Voice

When hotels go hunting for suppliers, who do they trust? Vendors who know the game. That’s why great content marketing is one of the strongest marketing strategies for hotel vendors.

Lead with Value:

Write blogs, eBooks or guides that tackle the issues hotel managers face—empty rooms, unhappy guests, rising costs.
A blog like “5 Ways to Reduce No-Shows Without Spending a Fortune” not only gets clicks, it builds credibility.

Be SEO-Savvy:

Optimise content with keywords like hotel marketing plan and guest engagement strategies. Make sure you’re what shows up when hotel execs are Googling solutions.

Share It Around:

Post on LinkedIn, share in hotelier forums, guest post on hospitality websites—it all adds up to more eyeballs.

3. Run Targeted, Data-Driven Digital Ads

If you’re not using digital advertising, you’re leaving money on the table. Modern hotel vendors should treat digital ads as essential to their hotel marketing plan.

Choose Your Channel:

Use Google Ads to appear in searches like “best guest toiletries supplier Australia.”
Try LinkedIn Ads targeting hotel GMs, operations managers, or procurement heads.

Retargeting Matters:

Ever visited a site and seen its ads all over your socials later? That’s retargeting. Set up remarketing campaigns for people who visit your site but don’t convert.

Automate and Optimise:

Programmatic advertising systems will help you bid for ad space more efficiently—and reach decision-makers at the right time.

Track It All:

Use tools like Google Analytics and HubSpot to monitor clicks, conversions, and cost per lead.

4. Connect with Decision-Makers Where They Are

Marketing strategies for hotel vendors aren’t complete without some good old-fashioned networking—with a digital twist.

Attend Hotel Industry Events:

Conferences like AHICE and NoVacancy Expo are goldmines for face time with hoteliers.

Run Your Own Webinars or Workshops:

Position yourself as an educator. Run a “Hotel Tech Trends in 2025” webinar and invite prospects.

Offer Tailored Demos:

Don’t do generic product overviews. Instead, show how your solution fits their operations.

Get Testimonials and Referrals:

Word of mouth still works—especially if it’s from a respected GM. Ask happy clients to vouch for you.

5. Prove Value With Hard Data and Real Results

Hoteliers are busy and risk-averse. They want to know: if I choose you, will it be worth it?

Use Numbers That Speak Volumes:

“Our automated check-in system reduced wait times by 30% and cut front desk costs by 15%.” That’ll open doors.

Free Trials Work:

A 30-day pilot lets them test your service risk-free—and lets your results speak for themselves.

Offer a Satisfaction Guarantee:

If it makes sense financially, offer a refund guarantee. It shows you back your product.

6. Leverage Strategic Partnerships

Two heads are better than one—and two brands are better than one, too. Smart partnerships can extend your reach fast.

Collaborate with Complementary Vendors:

Partner with booking software providers or guest feedback platforms to offer bundled solutions.

Work with Industry Associations:

Join associations like Tourism Accommodation Australia (TAA) or Australian Hotels Association (AHA) to reach their members.

Engage Hotel Consultants:

These folks influence buying decisions. Align with them and you could gain access to high-value introductions.

Run Joint Marketing Campaigns:

Co-host webinars, publish joint case studies, or cross-promote on socials.

Reward Referrals:

Offer incentives to clients who refer you—think discounts, upgrades, or even cold hard cash.

7. Prioritise Customer Experience at Every Stage

One-size-fits-all service? Not good enough. You’ve got to make your clients feel like VIPs.

Use a CRM to Stay Personal:

Log notes, birthdays, project timelines—stay on top of every detail to show you care.

Gather Feedback Frequently:

Use quick surveys after onboarding or quarterly reviews to keep improving.

Offer Proactive Support:

Don’t wait until things go wrong. Check in regularly and offer value-adds they didn’t expect.

8. Embrace Tech to Streamline and Scale

Digital tools aren’t just for hotels—they’re for you too.

Automate the Admin:

Use systems like Mailchimp for emails, Buffer for socials, and Zapier to connect your apps.

Track What’s Working:

Use platforms like SEMrush or Hotjar to understand visitor behaviour on your website.

Mobile-First Matters:

Most GMs check emails on their phones. Make sure your content, site, and messages look good on mobile.

9. Boost Your Web Presence to Build Authority

You don’t need a flashy website—just one that clearly tells hotels who you are and why they should care.

Use Strategic SEO:

Place relevant keywords (like hotel marketing plan) naturally in your content, especially on key landing pages.

Be Active on Socials:

LinkedIn is the most valuable platform for B2B in the hotel space. Post weekly, engage with others, and join hotelier groups.

Invest in Visual Content:

Videos of your product in action or behind-the-scenes clips from client installations can build serious trust.

10. Constantly Evaluate and Improve

What worked last year might not work now. Review, test, and adapt.

Check Your KPIs Monthly:

Cost per lead, conversion rate, and customer acquisition cost should guide your decisions.

Ask Clients for Input:

What do they want more of? What did they love? You’ll find gold in their feedback.

Experiment Regularly:

Test new content formats, ad channels, or campaign types. Stay nimble.

Final Thoughts: From Vendor to Vital Partner

These aren’t just marketing strategies—they’re relationship builders, trust earners, and revenue generators. In 2025 and beyond, the vendors who thrive will be those who truly understand the hotel market, deliver consistent value, and evolve their marketing with the times.

At Emersion Wellness, we specialise in helping hotel vendors craft custom marketing strategies that align with what hoteliers are actually looking for—from increased efficiency to enhanced guest satisfaction. Our signature wellness program, for example, has helped both vendors and hotel operators lift guest satisfaction and drive higher bookings. Want in? Reach out to us today and let’s map out your success together.

FAQs

Why Do Marketing Strategies for Hotel Vendors Matter?
- They help you stand out, build credibility, attract new leads, and keep your existing clients loyal.
What Makes a Good Hotel Marketing Plan for Vendors?
- Strong branding, tailored messaging, effective digital campaigns, and a commitment to customer support.
What’s the Role of Content in Vendor Marketing?
- It shows your expertise, builds trust, and answers the questions hoteliers are already asking.
How Can I Get My Ads in Front of Hotel Decision-Makers?
- Use LinkedIn, Google Ads, and programmatic tools to precisely target the right job titles and interests.
What’s the Best Way to Build Relationships with Hotels?
- Show up at events, deliver real value, and follow up consistently with helpful insights.
How Do I Prove ROI to Hotels?
- Use case studies, trial programs, and data-driven pitches that highlight tangible outcomes.
What Partnerships Should I Pursue as a Vendor?
- Collaborate with tech providers, consultants, industry bodies, and fellow vendors.
What Tools Should I Be Using?
- CRM systems, email automation tools, web analytics platforms, and social schedulers.
How Often Should I Review My Marketing Strategy?
- Monthly is ideal, with bigger strategy reviews every quarter.
How Can Emersion Wellness Help My Business Grow?

We design and execute hotel marketing plans that boost visibility, trust, and bottom-line revenue through proven strategies and wellness integrations.