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Fortress Surgeon Digital Marketing, a cosmetic surgeon digital marketing agency, announces a broadened search engine optimization solution for cosmetic surgeons, concentrating on on-line exposure, person interaction, and method development. In her previous function as VP of Biddable Media Daga focused on the advertising and marketing of wellness & health brand names via all lifecycle phases: starting from professional trial employment campaigns, through the pre-launch market-shaping, launch and advertising phase, ending with license expiration and marketing sunsetting.

A 25-year expert in the medical care marketing and advertising area, Tracey started her job as a firm account individual for a selection of pharma brand names and later on headed the marketing effort to release a first-of-its kind portal in the glasses and eyecare area.

It was these early tests that drove Underscore’s focus on data driven programs and ROI dimension, an essential differentiation in the industry. She thinks Underscore is the design for just how media and advertising and marketing companies should, and will, develop in the future.

While at Underscore, she invested three years teaching Search Engine Advertising at the WSE University in Krakow. Among her favorites memories of operating at Underscore was years earlier, when they identified how to map Nielsen information to Yahoo’s audience base and confirm out ROI from digital media to retail acquisition.